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Sales & Marketing

Understanding TAM, SAM, and SOM: How to analyze and capture your market effectively

Startup & Entrepreneurship, Business & Management, Sales & Marketing

As an entrepreneur, having a clear understanding of your market potential is more critical than ever. Knowing where your business stands in the broader market ...

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A Comprehensive guide to Website Page Load Speed and its Impact on Digital Marketing

Sales & Marketing, Branding & Design, Technology & Innovation

Page load speed is a critical factor that significantly influences the performance of a website in the digital landscape. It affects user experience, SEO rankings, ...

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The state of Influencer Marketing in 2023: Is It Dead?

Sales & Marketing

In a world of evolving technology and dynamic digital platforms, influencer marketing remains a buzzing topic among brands, influencers, and audiences alike. Over the years, ...

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Is Cold Email Marketing dead in 2023?

Sales & Marketing

In the ever-evolving landscape of digital marketing, one question seems to loom larger as time goes on: Is cold email marketing dead? In an era ...

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The power of niche marketing: Targeting your audience effectively

Sales & Marketing

Niche marketing has become a cornerstone strategy for many businesses and startups. This approach, which involves focusing marketing efforts on a specific, well-defined segment of ...

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Why do competitors open their stores next to each other?

Business & Management, Sales & Marketing

Have you ever wondered why competing businesses choose to open their stores right next to each other? It’s a curious phenomenon that defies conventional wisdom. ...

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Market Research for Startups

Startup & Entrepreneurship, Sales & Marketing

Today we are going to talk about researching your market for startups. Research, might seem to be a lot of unnecessary hard work. But if ...

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Common Pitfalls Encountered by Small Businesses while Conducting Market Research

Sales & Marketing

Risks are part of any business and with limited resources, business owners and entrepreneurs realize that risks needs to be calculated and mitigated. Employing market ...

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.st1{display:none}About Arnab Ray

Arnab Ray

Arnab Ray is an innovator, serial entrepreneur, early-stage startup investor, and business mentor with a strong presence in the startup ecosystem. He currently serves as the CEO at Array Innovative Services Pvt. Ltd along with ventures like BPlan Experts, iLogyx, PresentationGFX, Crazy about Startups, Vezume, Xprezio... Read More

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.st1{display:none}Latest posts

Startup Resolutions 2025
Free eBook – 2025 Startup Resolutions: Entrepreneur’s playbook to crush it this year

January 7, 2025

Startup Competition Scam
The Startup Competition Scam: How fake entrepreneurs are stealing millions from competitions

August 13, 2024

Why do competitors open their stores next to each other
Why do competitors open their stores next to each other?

July 19, 2023

Top 20 reasons for a startup failures
Top 20 reasons for Startup Failures and how to minimize them?

June 19, 2022

startup idea validation framework cover
The Startup Idea Validation Framework by Arnab Ray

May 5, 2020

Startup Funding – A comprehensive guide for Entrepreneurs

March 17, 2020

first mover advantage
The myth of first-mover advantage in Startups: Why being first doesn’t mean winning

July 7, 2025

Future of Inidan Retail
The future of retail in India: From kiranas to q-Commerce and the risk of irreversible dependency

April 25, 2025

Startup Corporate Governance Guide
The ultimate guide to Corporate Governance for Startups: Building trust, scalability, and long-Term success

April 22, 2025

Startups ≠ Funding
Startups ≠ Funding: Wake up and smell the reality, Not the hype

April 10, 2025

Arnab Ray's Blog

Arnab Ray is a seasoned entrepreneur, mentor, and early-stage investor deeply involved with the startup ecosystem. Arnab's extensive portfolio includes ventures like BPlan Experts, Crazy About Startups, and PresentationGFX. Beyond his business endeavors, he actively mentors and collaborates with prominent organizations, fostering entrepreneurship and innovation.

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    • Home
    • Articles
      • Startup & Entrepreneurship
      • Business & Management
      • Sales & Marketing
      • Branding & Design
      • Technology & Innovation
      • Tools & Resources
      • Reviews
    • Idea Validator
      • Idea Validation Framework
      • Startup Idea Validator Tool
    • Videos
    • Podcasts
    • Social Posts
    • About
    • Contact
      • Pitch your Startup
      • Event Invitations
      • Workshops & Lectures
      • Collaborations
      • Consulting & Advisory
      • General Queries